Right Message. Right Audience. Right Time.

At the end of the day, it’s all about the bottom line. Your marketing, PR and communications efforts are designed to increase sales or increase awareness – and awareness means being top of mind when your audience is making its buying decision. With over 15 years of marketing and communications experience, we have expertise in a variety of disciplines including:

Marketing Communications

Content – today it’s all about content. Your content is the vehicle you use to speak directly to your customers or prospects. We make complex concepts easy to understand. We’ve done it all – copywriting, technical writing, messaging, branding, advertising, web content, email copy, datasheets, brochures, white papers, vertical market collateral, e-newsletters, awareness campaigns, case studies, landing pages, writing for SEO, lead gen, webinars, scripts, videos… You get the idea. We’ve got you covered. And if you don’t know where to start, we can help you create a content strategy so you have a roadmap to achieve your goals.

Public Relations & Social Media

Are you in control of your message? Are you in the conversation? Are you a thought leader in your industry? The art of successful public relations lies in crafting the story you want told and having it heard by the right audience at the right time. These days, with online communities and social media, customers have many channels to learn about your product, service and your customer service – some which may seem to be out of your control. PR is not what it used to be – now you need an integrated strategy that combines both social media and traditional PR. We can help you create a social media strategy, write press releases, plan product launches, and pitch and write compelling articles for influential publications. We can help you define metrics for success to determine if your PR efforts are working. And if you need the full service of a PR agency, we know a few great ones or we can write the RFP and help you find one.

Customer Reference Programs

How do you differentiate your business from the rest? One powerful and effective way is to let your customers do the selling for you. We have all the tools to build a customer reference program or we can create one for you. A successful customer reference program leverages your current customer base and turns them into evangelists. We can show you how to manage reference usage, create video testimonials, set up reference calls, build a strong inventory of relevant case studies, establish a customer incentive program and use customers to close deals.

Sales Empowerment

Some call it Sales Enablement – we prefer Sales Empowerment. Sales Empowerment means that your sales team has the right tools in their hands to close deals. It means that your sales team is offering just the right asset to your prospect at each stage of the sales cycle. We can help you figure out what assets and tools will help shorten the sales cycle and then create them for you – case studies, data sheets, scripts, videos, presentations, selling guides, displacement and vertical market collateral. We also have extensive experience in RFP responses – project management, content development, and document creation. Nothing makes us happier than helping to close that deal!